To celebrate the 50th Anniversary of the CBS eye in 2001, Charles Osgood did this report on the creation of the famous logo.

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• 18 Questions to Ask a Client Before Designing a Logo

Starting out as a freelancer can be quite challenging when trying to create client relationships. Almost all of my work comes from referrals. If you treat a client right then they will return the favor. I cannot emphasize enough how important it is to go into the meeting with a plan.  The way you approach a project determines how the client is going to value your expertise. If you go into a project without any direction you will probably end up wasting time during the development process.  There is nothing worse than revising your designs more times than necessary. It’s best to know what your client is thinking before you start. It’s your job to gather your clients thoughts and goals then translate them into a design solution.

“If you do not know what the problem is then you cannot provide a solution.”

These 18 questions to ask a client before design a logo will help you provide an accurate quote to your client. Things such as deadlines, usage, etc. you should take into account pricing. more…

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• What makes a good logo? Some basic design principles.

So what makes a logo good? A good and effective logo should follow solid basic design principles, be functional, represent the company, and be unique.  Sound easy enough, right? I don’t think so. The process of designing a logo can very well define its outcome, however, unless you can defend the principles it could be very arbitrary. In this article I will try to break down the functionality of a logo so that it is not so variable. If you critique your logo design with these principles there should be little space to fail with your logo designs.

A good logo should be:

1. Appropriate
2. Simple (describable)
3. Memorable (unique)
4. Functional (scalable and effective without color)
5. Timeless

more…

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